Swat — Under the special directives of Governor Khyber Pakhtunkhwa Faisal Karim Kundi and the leadership of Chairperson Pakistan Red Crescent Society (PRCS) Farzana Naek, the Pakistan Red Crescent Society, in collaboration with the International Federation of Red Cross and Red Crescent Societies (IFRC), the Turkish Red Crescent (TRC), and the Norwegian Red Cross, organized a large-scale humanitarian distribution drive to support 216 deserving families in Swat.

The relief packages distributed among the flood-affected families included essential food items, hygiene kits, household supplies such as buckets, mugs, and jerry cans, along with mosquito nets and bottled water — all aimed at ensuring basic living needs and disease prevention in the aftermath of the floods.

In addition to material assistance, 40 pregnant women received PKR 22,000 each, while 350 families were provided PKR 45,000 each as multi-purpose cash assistance. This initiative was designed to empower affected families to address their immediate needs with dignity and choice, in line with PRCS’s commitment to community-centered humanitarian response.

The distribution ceremony was graced by Chairperson PRCS Farzana Naek, Chairman PRCS Khyber Pakhtunkhwa Branch Farzand Ali Wazir, PRCS Secretary General Muhammad Ubaidullah Khan, IFRC Head of Delegation in Pakistan Fareed Abdul Qadeer, and TRC Head of Delegation Beiza Tanner, along with PRCS staff, volunteers, and partner representatives from the Red Cross and Red Crescent Movement.

Speaking on the occasion, Chairperson Farzana Naek reaffirmed PRCS’s unwavering dedication to serving the most vulnerable communities across Pakistan. She highlighted that this initiative underscores PRCS’s commitment to providing timely, dignified, and needs-based assistance through its provincial branches and international partners.

She extended her heartfelt gratitude to IFRC, Turkish Red Crescent, Norwegian Red Cross, and all humanitarian partners for their solidarity and continued support in advancing the mission of humanity and compassion.

Following the distribution activity, the delegation visited the PRCS Swat Branch and participated in a tree plantation drive under the Disaster Risk Reduction (DRR) Program. The initiative symbolized the organization’s commitment to resilience, sustainability, and environmental restoration as an integral part of disaster recovery efforts.

About the Initiative

This distribution drive is part of PRCS’s broader humanitarian response program aimed at supporting disaster-affected families across Khyber Pakhtunkhwa. Through strategic collaboration with international partners, PRCS continues to expand its reach, strengthen community resilience, and uphold the principles of humanity, impartiality, and voluntary service.