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PRCS and Peshawar Serena Hotel Strengthen Partnership Through MoU Discussions

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An important meeting was recently held in connection with the signing of a Memorandum of Understanding (MoU) between the Pakistan Red Crescent Society (PRCS) and Peshawar Serena Hotel, marking a significant step toward enhanced collaboration in humanitarian and community welfare initiatives.

The meeting was attended by Mr. Imtiaz Ali, Director Sales & Marketing / Deputy General Manager, Peshawar Serena Hotel, and Mr. Farzand Ali Wazir, Chairman, Pakistan Red Crescent Society Khyber Pakhtunkhwa. Senior representatives from both organizations participated in constructive discussions aimed at strengthening mutual cooperation and exploring meaningful avenues for joint action.

Focus on Humanitarian Collaboration

During the meeting, both sides engaged in detailed deliberations on potential areas of partnership, with a strong emphasis on humanitarian initiatives, social responsibility, and community development. The proposed collaboration under the MoU framework aims to leverage the strengths of both institutions to support vulnerable communities, promote humanitarian values, and contribute positively to social welfare across the region.

Key areas of discussion included collaborative projects related to emergency response, health and wellbeing, community awareness programs, and initiatives aligned with corporate social responsibility (CSR). The partnership is envisioned as a long-term engagement that will create sustainable impact while fostering a culture of compassion and shared responsibility.

Commitment to Community Welfare

Speaking on the occasion, both representatives reaffirmed their commitment to working together in the best interest of the community. The Pakistan Red Crescent Society highlighted the importance of partnerships with responsible corporate institutions in extending humanitarian outreach, while Peshawar Serena Hotel emphasized its dedication to supporting social causes and contributing to community resilience.

The upcoming MoU is expected to formalize this collaboration, laying a strong foundation for joint initiatives that align with PRCS’s humanitarian mandate and Serena Hotels’ commitment to ethical business practices and social development.

Looking Ahead

This meeting reflects a shared vision of collaboration for the greater good and underscores the importance of cross-sector partnerships in addressing humanitarian challenges. Both organizations expressed optimism that the MoU will open new pathways for impactful programs and serve as a model for effective cooperation between humanitarian organizations and the private sector.

PRCS Khyber Pakhtunkhwa Holds Recognition and Lessons Learned Workshop to Honor Field Staff and Volunteers

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The Pakistan Red Crescent Society Khyber Pakhtunkhwa (PRCS KP) organized a Recognition and Lessons Learned Workshop to acknowledge and appreciate the dedicated services of its field staff and volunteers from Charsadda, Nowshehra, and Swat. The workshop served as an important platform to reflect on programmatic achievements, share experiences, and recognize the tireless efforts of frontline responders who played a vital role in implementing humanitarian initiatives across the province.

The event was attended by Chairman PRCS KP, Mr. Farzand Ali Wazir, who commended the unwavering commitment of PRCS teams working in challenging environments to serve vulnerable communities. He emphasized that the strength of the Red Crescent movement lies in its field staff and volunteers, whose dedication ensures timely and effective humanitarian response.

Also present on the occasion were Mr. Asif Aman Khan, Head of Office, German Red Cross, Mr. Naeem Akhtar, Deputy Director PRCS Islamabad, Mr. Sher Ahmad Shad, Program Manager German Red Cross KP, Provincial Secretary PRCS KP Dr. Iftikhar Ahmad, Deputy Secretary Operations Mr. Muhammad Iqbal, along with other senior officials and program staff.

During the workshop, speakers highlighted the strong partnership between PRCS KP and the German Red Cross, acknowledging the crucial technical and financial support provided through various humanitarian and resilience-building initiatives. Detailed briefings were delivered on the progress and impact of German Red Cross–supported projects, including Anticipatory Action (AA), Forecast-based Financing (FbF), and Anticipatory Humanitarian Disaster Risk Reduction (AHDRR) initiatives. These programs were recognized for enhancing community preparedness, reducing disaster risks, and enabling early action to minimize the impacts of climate-induced hazards.

Participants shared lessons learned from field implementation, discussed operational challenges, and exchanged best practices to further strengthen future programming. The interactive discussions underscored the importance of coordination, community engagement, and timely decision-making in delivering effective humanitarian assistance.

The workshop concluded with a ceremony for the distribution of appreciation shields and certificates, honoring field staff and volunteers for their exceptional contributions and commitment. This gesture reaffirmed PRCS KP’s dedication to recognizing the efforts of its humanitarian workforce and fostering a culture of learning, collaboration, and excellence.

Through initiatives such as this workshop, PRCS KP continues to strengthen institutional learning, reinforce partnerships, and empower its teams to better serve communities across Khyber Pakhtunkhwa.