The Pakistan Red Crescent Society (PRCS) Bannu Branch proudly announces the successful completion of the two-day Social and Behaviour Change Communication (SBCC) Training for Routine Immunization (RI) Programme field staff in District Bannu. The training served as a significant step toward enhancing the capacity of frontline health workers and improving community health outcomes through effective communication and behaviour change strategies.

Building Skills to Strengthen Community Health

The SBCC training was designed to empower field staff with practical tools and knowledge to strengthen community engagement and address challenges commonly faced in routine immunization activities. The sessions covered a wide range of important topics, including:

• Understanding SBCC principles and their relevance to public health

• Identifying social, cultural, and behavioural barriers to immunization

• Effective interpersonal communication and community mobilization

• Techniques to build trust and encourage positive health-seeking behaviours

• Strategies to address vaccine hesitancy and misinformation

• Developing clear, culturally appropriate health messages

Through group discussions, case studies, and interactive learning exercises, participants gained a deeper understanding of how improved communication can lead to increased immunization acceptance and coverage.

Closing Ceremony and Certificate Distribution

The training concluded with a formal closing ceremony, graced by distinguished guests:

• Mr. Bahram Shazada – District Secretary, PRCS Bannu

• Dr. Rahim Agha – SKP HUB Bannu, CDC Focal Person

Both speakers delivered inspiring remarks, acknowledging the commitment of the RI field staff and the importance of such capacity-building initiatives in strengthening Pakistan’s public health systems. They highlighted the crucial role of trained frontline workers in promoting immunization, preventing outbreaks, and ensuring healthier communities.

Following their remarks, certificates were awarded to all participants in recognition of their successful completion of the training.

A Step Toward Stronger Community Health Systems

PRCS Bannu extends heartfelt gratitude to all participants, resource persons, and facilitators for their enthusiastic engagement and contributions. Their collective efforts reflect a shared commitment to enhancing community health through improved communication and behaviour change practices.

The successful completion of this training underscores PRCS’s ongoing dedication to supporting national immunization efforts and empowering frontline workers with the skills needed to effectively engage communities, dispel misconceptions, and promote life-saving health services.