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Public Service Message: Stay Safe During Extreme Cold Caused by La Niña

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The current cold wave sweeping across Pakistan is not ordinary — it is intensified by the global weather phenomenon La Niña, which has caused an unusual drop in temperatures, strong winds, and prolonged cold conditions. This extreme cold poses a serious risk to health, especially for vulnerable populations such as the elderly, children, and those with pre-existing medical conditions.

Understanding La Niña and Its Effects

La Niña is a climatic pattern that affects weather globally, often leading to colder-than-usual winters in many regions. Its effects can make even mild cold conditions significantly more dangerous. Prolonged exposure to cold weather can cause hypothermia, while individuals with heart conditions face an increased risk of heart attacks during this season.

Who is Most at Risk?

  • Elderly people — due to reduced body heat regulation

  • Children — more susceptible to rapid temperature drops

  • People with pre-existing conditions — including heart, respiratory, or metabolic disorders

  • Anyone exposed to prolonged outdoor conditions without adequate clothing

Key Precautions to Protect Yourself and Loved Ones

To stay safe during this extreme cold, it is crucial to follow recommended preventive measures. These include:

  1. Wear warm, layered clothing to maintain body heat

  2. Ensure proper nutrition and hydration to strengthen immunity

  3. Limit prolonged exposure to cold and wind

  4. Keep homes properly heated and insulated

  5. Avoid unnecessary physical strain in cold weather

  6. Monitor vulnerable family members such as the elderly and children

  7. Stay informed about weather updates and warnings

  8. Be cautious of slippery surfaces and frostbite risks

  9. Seek medical attention immediately if symptoms of hypothermia or heart stress appear

  10. Share this information with family and friends to ensure collective safety

The Importance of Awareness

Taking timely precautions can make the difference between life and death during this harsh winter season. Simple measures such as warm clothing, proper nutrition, and vigilance can protect you and your loved ones from the devastating effects of extreme cold.

We urge everyone to take this cold seriously. Share this message widely — your timely action could save lives